Cafédirect Fair Trade Smooth Roast Ground Coffee. Original Medium Roast is a favourite with customers and it was the first coffee to carry the Fairtrade label in the UK. Its smooth, full-flavoured taste comes from a careful blend of Central and South American Arabica coffee beans, making it an easy-drinking blend throughout the day. Every cup of Cafédirect Medium Roast Fairtrade Coffee gives 'easy-drinking' a whole new twist. It delivers a mellow and refreshing flavour-hit. With a hint of dark, toasted spices in its smooth aroma, infinite depth and a clearly balanced acidity on the palate. Ideal for use in any cafetière, filter machine or jug. Medium Roast Fairtrade Coffee can be enjoyed all through the day and well into the evening. Whenever the mood takes you and whatever the circumstances, this versatile blend will truly deliver.
From high quality, everyday blends to gourmet single origin, our distinct roast and ground coffees suit every taste and occasion. Each product is made with the passion and expertise of our smallholder growers, bringing out exciting tastes and flavours, from smooth and bright notes to dark intense aromas.
Cafédirect is the UK's largest 100% Fairtrade hot drinks company, selling a range of freeze-dried and Roast & Ground coffees, as well as tea and hot chocolate. All their products carry the Fairtrade mark, guaranteeing a fair and stable price to the 38 grower organisation across the 12 developing countries that the company works with. Above and beyond that, Cafédirect reinvests at least a third of its profits back into the businesses and communities of these grower partners (around 50% to date), directly improving the lives of more than 1.8 million people around the world. At Cafédirect, the mission is to change lives and build communities through inspirational, sustainable business, by making great tasting hot drinks direct from the growers. Ethical Superstore now features the widest selection of Cafédirect products in the UK.
Ingredients: 100% Fairtrade Roast and Ground Coffee.
Product Nutrition Information: "While every care has been taken to ensure product information is correct, food products are constantly being reformulated, so ingredients, nutrition content, dietary and allergens may change. You should always read the product label and not rely solely on the information provided on the website."